Five reasons why your business needs CCTV

When you are running a business, you want to do all you can to protect it. It is likely that you’ll have installed intruder alarms, but have you considered CCTV or a security camera system? Often businesses are reluctant to explore CCTV because of the perceived cost of the scheme, but the benefits achieved from video surveillance can actually make it a sound and sensible investment.

Five of the best reasons why your business needs CCTV

  1. Improved customer experience

CCTV can often bring peace of mind to a client if they visit your store or notice surveillance in the car park. This can instantly improve their perception of your brand. Many of the new video systems will offer analytics technology which could help to improve your customer offering;

  • Are customers being drawn to a specific area in your shop?
  • Is a point of sale attracting customers?
  • What do customers like and dislike?

Make sure you find a video system that helps you to build consumer profiles, analyse business traffic and make your company more successful.

  1. Away from the office? Watch in real-time

Nowadays, peace of mind regarding your business and premises can be instantaneous. Remote monitoring allows you to check in on your premises whenever you are away and watch the footage live. In most cases, you can stream this footage to almost any mobile device. So, no matter where you are, you can check in on your business anytime, anywhere.

  1. Protect lone workers

As an employer, you have a duty of care towards all your employees. One of the biggest safety risks but, often a business necessity, is lone working. With CCTV, you can monitor lone working employees, so you can provide an alert if an accident arises. By having a system to check up on lone workers, you also give them reassurance so that they feel more comfortable undertaking their duties alone. Simply make sure there is someone available to check in on the footage during any period of lone working.

  1. Improve productivity

With video systems in place, employees instinctively want to work harder as they think they’re under your watchful eye. As well as being a motivating tool, you can also use the footage to analyse pitfalls and productivity issues during any business process. Does a particular section of the workflow have to support areas outside of their work zone? It could be a sign that one area of your business needs more support in order for the whole function to run smoothly.

  1. Conflict resolution

One of the hardest aspects of managing a team or business is resolving arguments and disagreements. By utilising video surveillance, you may find it easier to get to the bottom of a situation. This should enable you to have a better idea of what has happened and give you grounds to make a better decision or an appropriate outcome.

As well as resolving conflict, you are also much more likely to notice a drop in thefts from employees and break-ins, the more evidence you have, the easier it is to keep your business protected.

Invest in your business

 If you want to give enhanced protection to your employees, assets and premises, then talk to the team at DNA Security about a finding a CCTV system that works for your business needs. Call the team in East Sussex today on 01424 718 844.